When you hear the phrase "top global brands," giants like Apple and Google are probably the first companies that come to mind. While you wouldn't be wrong -- Apple and Google checked in at No. 1 and No. 2, respectively, on Interbrand's annual List of Best Global Brands -- the list of top 100 brands included 14 automakers. And, like last year, Toyota remained the highest rated of them all and the only automotive company to make the top 10.
Interbrand determines a brand value ranking for each company based on factors like financial performance, the ability to influence consumer choice, and leadership in the brand's respective industry. Toyota was one of nine automakers to experience double-digit growth, achieving a 17 percent increase in brand value.
This isn't the first time this year Toyota has been ranked favorably by Interbrand. In another prestigious Interbrand list -- the Best Global Green Brands 2013 -- Toyota earned the No. 1 overall spot for the third consecutive year, thanks largely to the 3 million Toyota Prii on the road today. If you're looking for a Prius of your own, or any new Toyota model near Boston, stop by our Wellesley, MA Toyota dealership today!